Call Us: 1-800-633-0405
Rated #1 in Customer Service!
OEMs spoke, and they spoke our name
Fifteen years in a row!

The Reader’s Choice survey hosted by Control Design magazine aims to identify the best products and service in the industry. Results from 2001-2015 indicate we consistently provide top-notch support to our customers. This is in addition to several other industry awards.

see below


Thanks to all who voted, we’ll continue to put customer satisfaction as our #1 priority.

Are you tired of calling a local distributor to discover their “product expert” is not in? How about waiting hours for technical service to return a message? Are you tired of technical support staffs with poor attitudes that border on arrogant?

Why not try our service? Over 85% of customers who have used our service and responded to surveys say it’s better than what they have been getting from other automation suppliers. 91% say we are above average to excellent in accuracy, 90% say we are above average to excellent in thoroughness, 91% say we are above average in response time, and 96% rate us above average in courtesy. Isn’t it great to get better service and a better price?


“Over 85% of customers surveyed say that our service
is better than other suppliers.”




Service Awards
2014 Control Design Readers Choice Awards 2015 Control Design magazine Readers' Choice Awards
Control Design, September 2015
AutomationDirect was honored for best service of any supplier for Data Acquisition software, HMI Software, Operator interface, PLC, PLC Programming software and terminal blocks.
Read this article online
2015 Team Leadership in Automation Award
AutomationWorld, January 2016
As voted on by automation end-users, AutomationDirect was awarded 2015 First Team in: PLCs/PACs, HMI Hardware.
Read this article online
2014 Control Design Readers Choice Awards 2014 Control Design magazine Readers' Choice Awards
Control Design, September 2014
AutomationDirect was honored for best service of any supplier for PLC, Stack Light Tower, Terminal Blocks & Stepper Motors
Read this article online
2014 Team Leadership in Automation Award
AutomationWorld, January 2015
As voted on by automation end-users, AutomationDirect was awarded 2014 First Team in: PLCs/PACs, HMI Hardware, Cables/Connectors/I/O.
Read this article online
2013 Control Design Readers Choice Awards 2013 Control Design magazine Readers' Choice Awards
Control Design, September 2013
AutomationDirect was honored for best service of any supplier for PLCs & PLC Programming Software.
Read this article online
2013 Team Leadership in Automation Award
AutomationWorld, January 2014
As voted on by automation end-users, AutomationDirect was awarded 2013 First Team in: PLCs, PACs, Discrete Sensing, Temperature Sensors.
Read this article online
2012 Control Design magazine Readers' Choice Awards
Control Design, September 2012
AutomationDirect was honored for best service of any supplier in several categories: PLCs, Operator Interface Terminal, Programable Automation Controller, PLC Programming Software, Stack Tower Light, Terminal Block.
Read this article online
2012 Team Leadership in Automation Award
AutomationWorld, January 2013
As voted on by automation end-users, AutomationDirect was awarded 2012 First Team in: Discrete Sensing, Pressure Sensors & Transmitters, Temperature Sensors and Transmitters, Programmable Automation Controllers and Programmable Logic Controllers.
2011 Control Design magazine Readers' Choice Awards
Control Design, September 2011
AutomationDirect was honored for best service of any supplier in four categories: Operator Interface, PLCs, PLC Programming Software, and Stepper Motors.
Read this article online
2011 Team Leadership in Automation Award
AutomationWorld, January 2012
As voted on by automation end-users, AutomationDirect was awarded 2012 First Team in: PLCs, Programmable Automation Controllers, pressure sensors/transmitters, and temperature sensors/transmitters.
Read this article online
2010 Control Design magazine Readers' Choice Awards
Control Design, September 2010
AutomationDirect was honored for best service of any supplies in two categories: Operator Interface Terminals, PLC programming Software/Service. AutomationDirect received 4.0 or better ratings in three categories.
"AutomationDirect received 4.0 or better ratings in 3 categories."
Read this article online
2009 Control Design magazine Readers' Choice Awards
Control Design, September 2009
AutomationDirect was honored for best service of any supplier in four catagories: PLC, Operator Interface Terminals, PLC Programming Software and Relays.
"AutomationDirect received 4.0 or better ratings in 11 categories."
Read this article online
IEN Web Reviews 2009
IEN Industrial Equipment News, March 2009
Highest Rated Site of the Month
Automation Direct: Overall Rating 94% Process Controls
"Very, very thorough site; one of the best industrial sites we've reviewed."
Read this article online
2008 Control Design magazine Readers' Choice Awards
Control Design, September 2008
AutomationDirect was honored for great service in five product categories, including PLC, PLC Programming Software, Operator Interface Terminals, HMI Software and Terminal Blocks.
Read this article online

IEN Best Brands Winners 2007
IEN Industrial Equipment News, January 2008
AutomationDirect was chosen "Best Brand" in the Industrial Automation Distributors product category in IEN's annual Brand Preference Study. The survey among IEN readers identifies the brands considered to be the best in specific categories.
Read this article online

2007 Control Design magazine Readers' Choice Awards
Control Design, September 2007
Best service of any supplier for Operator Interface Terminal, HMI Software, PLC Programming Software and Terminal Blocks. "AutomationDirect received 4.0 or better ratings in eight categories."
Read this article online

2006 Control Design magazine Readers' Choice Awards
Control Design, September 2006
Featured Product: HMI Software, PLC Programming Software, Terminal Blocks, Programmable Logic Controller, Operator Interface Terminal, Input/Output System
Featured Subject: Service is sizzling - AutomationDirect is honored six times in service and support and comes in #1 in three categories in a survey of Control Design subscribers
Read this article online

2006 Design News magazine Readers' Choice Awards
Design News, March 2006
Featured Product: Motion Control / Automation
Featured Subject: AutomationDirect delivery times chosen best in Motion Control and Automation category in a survey of Design News readers
Read this article online

2005 Control Design magazine Readers' Choice Awards
Control Design , November 2005
Featured Product: Operator Interface Terminal, PLC Programming Software ,Programmable Logic Controller, Power Supply, Input/Output System
Featured Subject: AutomationDirect service and support comes in #1 in FIVE categories in a survey of Control Design subscribers
Read this article online

2005 Control magazine Readers' Choice Awards
Control , January 2005
Featured Product: Programmable Logic Controllers
Featured Subject: AutomationDirect awarded best service of any supplier for PLC Hardware in a survey of Control subscribers
Read this article online

2004 Control Engineering's Editors' Choice Awards
Control Engineering, January 2004
Featured Product: H2-EBC100 & H2-ECOM100 Ethernet Modules
Featured Subject: AutomationDirect and Host Engineering H2-EBC100 & H2-ECOM100 Ethernet Modules are winners in Networks and Communications

2004 Control Readers' Choice Awards
Control, January 2004
Featured Product: PLC Hardware, PLC Software, Operator Interface, Power Supplies
Featured Subject: AutomationDirect service comes in #1 in four categories in a survey of Control subscribers

2004 Control Design Readers' Choice Awards
Control Design, November 2004
Featured Product: Input Output System, Programmable Logic Controller, Terminal Block
Featured Subject: AutomationDirect service and support comes in #1 in three categories in a survey of Control Design subscribers

2003 Control Engineering's Editors' Choice Award
Control Engineering, January 2003
Featured Product: DL06 PLC
Featured Subject: The DL06 takes home top honors for Embedded Control.

2003 Control Design Readers' Choice Awards
Control Design, December 2003
Featured Product: Operator Interface Terminal, PLC, Terminal Blocks, PLC Programming Software
Featured Subject: AutomationDirect service and support comes in #1 in four categories in a survey of Control Design subscribers

2002 Control Design Readers' Choice Awards
Control Design, November 2002
Featured Product: PLC, PLC Programming Software
Featured Subject: Best service of any supplier for PLC Hardware and PLC Software

2001 Control Design Reader's Choice Awards
Control Design, November 2001
Featured Product: PLC Programming Software
Featured Subject: AutomationDirect support and service comes in #1 in a survey of Control Design subscribers






Delivering Great Service
To win customers with our direct model, we knew we
would have to consistently deliver great service.

Here’s how we’re making sure we do:


  • Great teams
  • Our Customer Driven Leadership report card rewards team members for quickly returning voice mail (typically within one hour), providing accurate, thorough answers, being courteous, keeping current on product training, and reviewing manuals.


  • Great documentation
  • Our manuals are written with the goal of reducing customer service calls, and customers routinely tell us our manuals are the best in the industry.


  • Providing team members with important resources
  • Team members are highly trained and have an average of 13 years experience. Each team member has a private office loaded with tons of products and state-of-the-art equipment to simulate and troubleshoot your problem. They’re also connected to our Intranet chat system so they can broadcast your questions across the team and to many of our vendors’ engineers, in other states in real time. This helps us answer your questions quickly and accurately.


  • Streamlining our process
  • We have Customer Response Associates who act like 911 emergency dispatchers. They quickly document your problems (so we can resolve recurring problems and improve our processes) and determine the best technician to take your call. They can also answer many questions on the spot.


  • Online support
  • Extensive technical information is available online at www.automationdirect.com. Just click on Technical Support on the main page. You’ll find all our manuals, an application help forum, application stories, frequently asked questions categorized by product, downloadable firmware upgrades, compliance documents and free software.

    In only a few moments, you can find a gold mine of support material 24 hours a day, 7 days a week. You are never more than a quick phone call away from the best tech support in the business! It’s no accident that our tech team routinely demonstrates the best attitude and manners in the industry! We send you surveys to score our attitude, accuracy and timeliness.

    We take these scores and use them as part of the tech team’s CDL report card. The bottom line is that you get great service by design.







    Love Letters
    We even get love letters from customers telling us our Returns
    process is the most pleasant they have ever experienced!


    ---- back to top ----