Page 14 - AutomationNOTEBOOK volume 41

Business Notes
The purpose- built design includes spaces devoted to
our in-house production of photography and videos. All product and application photos are shot in a studio laid out for efficient flow, speed and flexibility.
Movable fixtures, lights and tables allow multiple shoots concurrently without scheduling conflicts. The photos are used on the Web site, in the catalog and manuals, in print ads and videos.
The technical marketers who produce all our videos each
have their own personal studio space designed to accommodate various video styles, be it live on camera or voiceover with graphics and animation. Sound booths allow voiceover recording with
no ambient noise interference. Video cameras are frequently upgraded to take advantage of the latest advances in technology such as 4K resolution. A network of high-performance computers increase video and animation
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